About Our Client
A well-established (since 1989) and renowned label printer in Nigeria offering products and services for packaging and labelling across industries like food, healthcare, home care, personal care, etc.
Client’s Pain Points
- Stagnant demand as non-exclusivity from vendors for selling the label stock.
- Highly competitive market space for Label stock.
- Depleting sales and profits.
Our Solution
- Cosmo studied the problem and ideated a backward integration strategy by suggesting the Printer to invest in a label stock manufacturing machinery instead of label printing machinery.
- Rendered end to end assistance in development phase.
- Facilitated centralized testing mechanism to accelerate the process.
Client’s Benefits
- Added brand value and goodwill by representing themselves as supplier instead of competitor.
- ~30% cost reduction with in-house manufacturing.
- Able to acquire ~20% additional market share by converting their smaller competitors into their customers.
- ~15% higher profits.
