Our customised solutions to a label stock manufacturer eliminated customer rejections
About Our Client
A well-established (since 1985) and second largest label printer in Mexico providing products and solutions for labels and tickets across various industries like Food, Automotive, Healthcare, home care, personal care, etc.
Client’s Pain Points
End customers, who are the FMCG companies required FDA certificate (for direct contact with food) for the labels.
Client was not able to liquidate complete stock because end customers stopped orders due to non-compliance with FDA.
Non conformance lead to risk of rejection & claim for 50% stock sold to end customers.
Our Solution
Cosmo R&D rendered a customized solution with re- engineered product to be compliant with FDA (for direct contact with food).
Additionally, provided FDA certificate to conform with the norms and compliances.
Client’s Benefits
Re-engineered labels facilitated to secure the brand image of the printer.
Stocked inventory got liquidated.
30% increase in market reach.
Acquired 2 new customer apart from already existing buyers.