How We Ensured Sustainability Compliance to One of the Largest FMCG Brands

About Our Client

One of the largest FMCG brand, with a varied portfolio of India’s leading household products in the categories of brands, detergents, personal care, laundry, health care and refreshment sales over 190 country.

HUL challenges beauty stereotypes, decides to drop 'normal' from ads,  personal care products - BusinessToday                                           

Client’s Pain Points

1.    Environmental Sustainability

• Polyester & Metallised Polyester structure is non-recyclable
• Looking for recyclable substitute to achieve sustainability
• Aroma Retention

2.    Complexity

Structure Simplification & has to be compatible with all HUL Production lines

Our Solution

1.  Current structure

12 BOPET / 12 MET PET / 30 Blown PE

2.  Sustainable structure

18 BOPP / 18 MET BOPP / 30 Blown PE

Client’s Benefits

• Global Regulatory Compliance has been accomplished
• Conversion of 100% Shampoo sachet to sustainable structure.