The Role of DTP Films in On-Demand Labelling and Customization

In this dynamic flexible film packaging market, it's important to quickly adapt to the changing market trends and understand the preferences of the consumer. Therefore, a need to find a perfect solution that overcomes these challenges, along with solving problems like long lead times, high costs, and limited flexibility, was required.

DTP film is the answer that offers on-demand printing capabilities enabling exceptional levels of customization. Let's read ahead to understand how Direct Thermal Label Films facilitate on-demand printing and empower the brands to enhance their labelling application.

Let's start with understanding DTP films and their features.

What Are DTP Films?

DTP films are BOPP based films with a proprietary coating which enables the formation of an image or impression on the films upon contact with the heated print head of a thermal printer. A protective layer is generally applied to protect the coated surface from mechanical abrasion, damage due to climatic factors, chemical products, etc. Direct thermal printing is generally used for tagging and labelling applications where elaborate printing is not required, and printing is done only for critical information like barcodes.

In direct thermal printable film, heat is used to print the image. This printing technology uses a matrix that contains "ink" in a colour less form as a coating on the surface. The application of heat from the print head of a thermal printer activates the ink to develop colour, and the image is formed. Drying of coating is very critical and normally takes place at low temperatures to avoid pre-image formation.

Features of Cosmo DTP Films

1.  Water-resistant
2.  Oil Resistant
3.  Offer Matte Finish
4. Delivers sharp, dark images
5. Excellent rub resistance
6. Outstanding dimensional stability
7. Suitable to print with UV & water base flexo
8. Customizable

The Power of On-Demand Variable Data Printing on DTP Films

Direct thermal films facilitate the on-demand printing of variable data. This means the information can be changed from label to label; For, e.g.:

1. Batch Number: The individual labels can be imprinted with a unique batch number, making product tracking, and recalling easy.
2. Expiry Date: The expiry date can be directly integrated into the labels during the printing process to ensure regulatory compliance and minimize product spoilage.
3. Serial Codes: The film can be used to generate and print specialized serial codes for each label to enhance tracking and security.
4. Promotional Codes: The unique promotional codes can be directly incorporated into the labels to enhance customer experience and foster engagement with the latest market trends ongoing in the market.

Role of Customized DTP Films for On-Demand Barcodes and Graphics

 Let's take a look at the role of DTP films in empowering businesses to elevate their labelling game with on-demand barcodes and graphics:

1. Barcode Printing: Essential product information can be integrated into the labels by printing barcodes directly onto the film. This helps in easy product identification at stages of the supply chain and retail process.
2. Custom Graphics: The logos, QR codes, and custom artwork can be incorporated into DTP films, providing design flexibility.

 DTP Films in Labelling Applications – Benefits

The film improves operational efficiency as it eliminates the need for pre-printed labels.

·  The products can be easily regulated and traced through variable data printing and accurate labelling of critical information.

·  The brand visibility and consumer engagement can be increased by personalizing the labels.

·  Using barcodes and QR code labels, it is easy to streamline inventory management, supply chain tracking, and retail operations.

During the year 2022, the value of Direct Thermal Label Films market size was USD 383.1 million. This size is expected to rise to USD 555.6 million by 2029 with a CAGR of 5.5% during the review period. This makes it very clear that DTP films will play a crucial role in the flexible film market, enabling the business to adapt to market and consumer demands. Our sustainable DTP film solution will unlock new opportunities that will help businesses with brand visibility, improve operational efficiency, and drive consumer engagement in this increasingly competitive industry.