About Our Client
An innovative label printer & supplier of tags offering multiple product range for the automotive, construction sites & e- commerce industry.
Client’s Pain Points
- Coated paper QR code tags, pouched in PE zipper bags were being used for column identification on construction sites
- Coated Paper being vulnerable to weather (sunlight & rain) caused ading and unreadable codes.
- To protect the fastness of inks, pouching must be done which was an additional cost
Our Solution
Cosmo R&D analyzed the customer samples, identified their pain points and offered eco friendly both sides coated film with USPs like
- High ink anchorage for Flexo and TTR ink, resulted in an improved end-user experience
- Long printing durability enhanced the product longevity
- Eliminated the requirement for an additional operational process of PE pouching the tags
Client’s Benefits
- Elevated the business growth by 15% by retaining and new customer development.
- Decreased the labour cost by 20% due to elimination of an operational step.
- Eliminated overprint varnish cost which reduced total costing by 10%
