About Our Client
A well-established (since 1985) and second largest label printer in Mexico providing products and solutions for labels and tickets across various industries like Food, Automotive, Healthcare, home care, personal care, etc.
Client’s Pain Points
- End customers, who are the FMCG companies required FDA certificate (for direct contact with food) for the labels.
- Client was not able to liquidate complete stock because end customers stopped orders due to non-compliance with FDA.
- Non conformance lead to risk of rejection & claim for 50% stock sold to end customers.
Our Solution
- Cosmo R&D rendered a customized solution with re- engineered product to be compliant with FDA (for direct contact with food).
- Additionally, provided FDA certificate to conform with the norms and compliances.
Client’s Benefits
- Re-engineered labels facilitated to secure the brand image of the printer.
- Stocked inventory got liquidated.
- 30% increase in market reach.
- Acquired 2 new customer apart from already existing buyers.
