5 Most Important Packaging Materials

In the consumer market, the packaging is everything when it comes to selling. Attractive colors, symbols, captions, and logos are used by companies to influence the purchasing decisions of the customers. Studies show that on an average a consumer would read only seven words during an entire shopping spree. Therefore, the sellers have to ensure that the packaging that they choose is appealing and at the same time, it should also protect the product. Whatever may be the contents of a consignment basically, packaging plays four basic roles.

• Protection
• Information and aesthetics of the printed material
• Enhance shelf life
• Brand presentation and promotion

Here we look at some of the most important packaging materials

Types of Packing Materials are as follows :

1. Shrink Wrap

This type of packaging usually used when you shrink wrap certain products such as CD cases, loose notebook paper or you want to hold more than two products or packages together. Shrink wrap packaging provides protection against abrasion and puncture. Apart from that it also provides the contents a visual appeal. Shrink wraps can be recycled.

2. Vacuum Packaging

A great option for packaging goods that need to seal especially the perishable goods is vacuum packaging. This type of wrapping ensures that the packaged food does not come in contact with the air and thus prevents mold and yeast. Vacuum packaging ensures that the food stays fresher for a longer time in the freezer. Most of the medical materials are also vacuum packaged.

3. Shock Mount packaging

This is the best option when your company is into shipping fragile items such as electronic equipment, chemical compounds and so on. This type of packaging protects the goods from vibration, humidity as well as a shock as it comes with built-in shock absorption.

4. Preservation Packaging

This type of packaging has a myriad of options ranging from aluminum cans, jar canning, egg cartons and milk bottles. Preservation packaging includes vacuum packaging as well as shrink wrapping. The aim of this type of packaging is to keep the products fresh, lengthen shelf life and keep the item safe.

5. Bubble wrap

This is considered to be the most inexpensive packaging and also the wrapper is lightweight. However, it provides the required cushion to the product and also gives it an impact resistance protection during the shipping process.

Today, thanks to the technology there are various different types of packaging materials to meet the demands of the shipping industry. You need to evaluate the requirements of your company, the products you deal with and then make a decision to opt for the best packaging option that would work for you.